Thousands of websites are launched every day. In that number, many owners of newly launched site, particularly bloggers, get frustrated because they do not know exactly how to increase traffic in their site. With this predicament, content writing services can help you from launching to keeping your site active for as long as you like. Before continuing, you need to understand about content writing.
Different Categories of Content Writing
When you hear the words content writing, the first thing that comes to your mind is article writing for a blog post. Yes, you are correct, but it is just about blog post writing. Content writing has many categories. Depending on what you need, you can use the appropriate content writing category to achieve certain goals. Some are only applicable when you launch a site. Some services are more appropriate to keep the site active.
This type of content writing is applicable when you are launching a product. Can you use a press release to launch your site? Yes, you may. It is an effective way of capturing the attention of publishers. Publishers refer to bloggers, website owners and publication site. Moreover, press release is a way of creating organic links towards your site.
A press release contains information about your site, which includes site URL. However, press releases are more appropriate for business sites. So, if you are launching a site for your online business, press release can help you launch it successfully and make other people talk about it.
This kind of content writing services includes email marketing, online adverts, video creation that drives traffic to your site, sales page video, product description (or review) and social media integration. Usually, these contents advertise your brand, or your site. Most often, they contain minimal description of your site (or product). When these ads are carefully constructed, fun and engaging, they may encourage potential web users to visit and check out your site.
Content marketing is also used in building a brand. For example, your niche topic is about content writing. How does content marketing help in brand building?
It includes writing a blog post, an eBook, and article. Written outputs are meant to be published in the blog site, in an online publication or in some cases, offline purposes such as classroom assignment essays. Most of the time, article writing involves ghost writing from freelancers around the web. You buy the article through a content writing services site and get exclusive publishing rights.
Majority of website owners, particularly business sites, who started a blog within their site find that buying articles from a reputable company help them in making their readers come back for more informative articles. Eventually, it encourages their readers to notice the products they are selling.
It is restricted to particular and complicated industries. It aims to simplify technical concepts for ordinary people and experts to read on the topic without getting lost in the myriad of technical terms. Oftentimes, technical writing involves writing and publishing a medical study that is useful to the general public. With technical writing, writers produce more simplified terms of the study.
Similar to technical writing, it is limited to a specific field of study, technical skills and expertise. Most often, this kind of content writing is used in a classroom setting and is part of a curriculum that a student must pass. A few content writing companies offer such services. However, offering academic writing as a service faces controversy, whether it is ethical or not.
Social Media Writing
This kind of writing services involves the use of social media. The writer posts a description, a shout-out, or a tweet about your site. It is effective if the writer has thousands or millions of followers.
So, what services are applicable for you? In order to answer, here are some guidelines that will help you decide which content writing services you should avail.
Launching a Site or a Product
Press releases, and email marketing are the choices of writing services to avail. Drawbacks are not cost-effective and do not help in search engine optimization.
Another option is online advertising. In some search engines, online advertisement appears first (and last) in each results page. With the content optimized for search engines, users can find your site by entering a keyword in search bar. This means you have a better chance of being seen.
Maintaining a blog
Obviously, article writing is for you. In buying articles, you can either buy in bulk or have some articles customized for you. Either way, you have the option to publish the articles you bought.
Publishing an EBook
You can hire a ghostwriter for you. Most companies that offer content writing services have ghostwriters.
You can opt for video creation and social media writing. Social media integration is an effective but not a guaranteed way of bringing in more visitors to your blog.
Whatever services you avail to revamp, increase traffic for your site or any goals you want to achieve, remember to aim for quality. If you want content writing plus affordability, there are companies that can offer both. All you need to do is research and study the services they offer. You do not have to waste money on companies that do not live up to what they purport to be. You can look on review sites, ask for referral from a friend about a site you are eyeing to buy articles.
One more thing, always ask for a sample of their work to assess the quality. If you find that the articles are not informative, look elsewhere. Plus, make sure that you can return any article that is not fit for publishing. Double check if the articles you bought pass Copyscape.
We are specialized in content writers that are very versatile and can write about any niche or subject matter online. We also offer additional services such as press release writing and submissions as well as custom reports and eBooks.